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Try as he might, the roguishly handsome Cliff Starkey, just can't keep out of trouble. In his sleepy home town on the English coast, nothing much inspires him...apart from bowls. Cliff has always preferred to play by his own rules much to the disapproval of the regimented, elderly bowls fraternity. Before long, the bay boy of bowls is turning the sedate and very English pastime...。《OMG玩美咖》节目以亚洲女性为主力观众群体，摈弃演播室中传统、枯燥的说教模式，将节目形式设定为纯外景体验式。采取时下最热门的明星生活秀模式，明星闺蜜团在聚会般的轻松氛围下分享和推荐，涵盖都市潮流生活的方方面面，赋予观众切身时尚生活体验。。